The Trademark Act of 1946 ("Lanham Act") named for Representative Fritz G. Lanham of Texas was signed into law by President Harry Truman on July 5, 1946 and became effective one year later.
The Lanham Act defines the statutory and common law boundaries for trademarks and service marks. Rights to use a trademark are defined by the class(es) of goods and services for which the trademark is used. The Lanham Act defines the scope of a trademark, the process by which the federal registration of a trademark can be obtained from the United States Patent and Trademark Office (USPTO), and the penalties for trademark infringement.
Southern University Trademark Licensing
The Southern University and A & M College System Board of Supervisors has established a licensing program to protect the name and identifying marks of Southern University and to prohibit the unauthorized use of these marks on commercial or other products.
Additionally, in order to comply with and assure protection under federal, state and international trademark laws, the SUS is required to monitor and control all uses of its trademarks. Unauthorized use of Southern University trademarks is subject to civil and criminal penalties. The SUS reserves the right to take appropriate action when confronted with unauthorized use of its trademarks. Such action may include confiscation of goods, financial penalties, and legal action.
Empowered by the Southern University and A & M College System Board of Supervisors, SUS Trademark & Licensing serves Southern University by managing the commercial use of its name and identifying marks to enhance the image of the University. It is the responsibility of SUS Trademark & Licensing to insure that Southern University receives the appropriate commercial value for the use of its trademarks, to actively penalize the unauthorized use of its name and logos, and to promote the reputation and goodwill of the institution.
What are Southern University Trademarks?
A trademark is any word, name, symbol or device, or any combination thereof, used to identify or distinguish the source of a trademark from those of others. The SUS owns and protects multiple trademarks including, without limitation, its name, logos, colors, helmets, uniforms, slogans, mascot, distinctive landmarks and other indicia.
The unauthorized use of Southern University's protected marks in a manner that is likely to lead to consumer confusion as to source, affiliation, sponsorship, endorsement, approval, etc. or likely to dilute the strength of the University's mark may violate trademark rights and result in various causes of action under federal and state law. Use of Southern University protected marks without permission from the SUS or its authorized trademark licensing representative, the Collegiate Licensing Company, may subject you to criminal and/or civil penalties.
The ® and ™ symbols
The ® and ™ gives the public notice of Southern University's ownership of a particular trademark.
The ™ initials are recognized as an abbreviation for trademarks and should be used for words, symbols, artwork, etc. that give reference to Southern University.
The ® denotes that the word, symbol or artwork is federally registered with the United States Patent and Trademark Office.
These symbols must be used on all items of merchandise, whether for distribution or resale, and whether for internal or external use, including, but not limited to:
Clothing Novelties Pens Key chains Mugs Pennants
Print or web-based material produced by Southern University for the purpose of official University business can omit the symbols. However, when space allows, the following disclaimer should appear:
"The words 'Southern University' and the identifying marks used on this document are official trademarks of Southern University and are not to be reproduced without express written permission of the University."
For guidance, contact SUS Trademark & Licensing. Any exceptions granted will not constitute a change in official SUS policy.