The Collegiate Licensing Company (CLC) is the licensing representative for Southern University. As such, CLC is responsible for administering the licensing program, including processing applications, collecting royalties and enforcing proper usage for more than 114 licensees.
CLC is the nation's leading collegiate licensing and marketing representative. Formed in 1981, CLC assists collegiate licensors in protecting and controlling the use of their logos through trademark licensing.
The CLC consortium consists of more than 180 universities, bowl games, conferences, the NCAA and the Heisman Trophy. Based in Atlanta, CLC provides its member institutions with the expertise, resources, and experience necessary to maximize licensing revenue potential through the power of consolidation.
There are several types of licensing agreements. The following agreements are administered by the Collegiate Licensing Company. SUS Trademark and Licensing will aid individuals, companies, departments, and organizations in securing the proper agreements and forms.
Types of agreements include:
Standard License is for production of emblematic merchandise to be sold by an individual or company at retail.
Restricted License is for internal suppliers; products sold to the institution for internal consumption only and cannot be resold or sold at retail;
Exempt from reporting royalties;
$100 annual administrative fee;
Advance fee waived; and
Must complete the art approval/royalty waiver form.
Local For local companies and/or individuals.
- Geographically confined to in-state or "local region" companies that intend to make products for resale - Can hold licenses for 1-5 schools from the local area - Short form administrative fee required - Report royalties quarterly; annual advance fees required - Ability to renew local agreements for multi-year terms on performance and University approval.
Companies wishing to apply for a license to use Southern University trademarks should first contact CLC at the following address: