Policy for Use of Southern University Trademark:
Uses that may not require approval
Some uses of Southern University trademarks may not require prior approval from SUS Trademark & Licensing, including:
- The printing and preparation of stationery, business cards, and other materials used by departments, colleges, schools or other units in the ordinary course of University business;
- The printing or preparation of official University publications (such as catalogs, student publications, The Southern Digest [SUBR campus newspaper], yearbooks, publications promulgated by respective campus Electronic Media Departments and related materials associated with "home pages" on the World Wide Web, similar electronic publications issued by departments, colleges, schools and other units in the ordinary course of University business;
- The printing and preparation of journals created in printed or digital form published by the University or any of its departments, colleges, schools or other units where the University retains sole editorial control; and
The printing and preparation of materials created specifically for use in connection with courses conducted by the University.
General Standards for Use of Trademarks
Reproduction of all trademarks which identify Southern University may not be used without the prior expressed written approval of Southern University in conformity with the following:
1. Registration will be maintained primarily in the United States, but it may also extend internationally, if significant markets arise;
2. Licenses will not be granted for the use of trademarks on products not compatible with the image of Southern University as a major institution of higher education, research and public service;
3. Southern University and CLC will enforce restrictions on the use of trademarks by unlicensed vendors and manufacturers;
4. Student organizations may use Southern University trademarks when used in connection with a group activity provided the items are acquired from a licensed vendor or manufacturer. A sample or drawing needs to be provided showing how Southern University trademarks are to be used before production of the merchandise can proceed. This sample will be submitted by the licensed vendor or manufacturer selected by the student organization.
5. Departments, colleges, schools or other Southern University units may use Southern University trademarks on merchandise, provided items are acquired from a licensed vendor or manufacturer. A sample or drawing needs to be provided showing how the Southern University's trademarks are to be used before production of the merchandise can proceed.
6. Athletic conferences in which Southern University holds membership will be allowed to use all trademarks associated with athletic teams.
Additional Use of Southern University Trademarks
1. Student Organizations
Only those student organizations that are officially recognized by the respective campus Chancellor and/or Student Programs Office are allowed to use Southern University trademarks in conjunction with their organization's name.
2. Affiliated Organizations
Affiliated Southern University student organizations may use University trademarks for identification and fundraising in accordance with the official SUS Trademark & Licensing Policy.
3. Special Events
Arrangements for special event T-shirts, merchandise or departmental items should be coordinated through SUS Trademark & Licensing to insure that the vendors and manufacturers are officially licensed to use Southern University trademarks.
Requirement to use licensed manufacturers
All products bearing Southern University trademarks must be purchased from companies licensed by Southern University.
Southern University's trademarks may not be altered in any way.
Southern University's trademarks may not be used in conjunction with the name or trademark(s) of any other entity without the prior written permission of that entity and Southern University. If permission is granted by SUS Trademark & Licensing to use both Southern University and another party's trademark, the trademarks must be distinct and separate from each other, and Southern University's trademarks must not be overshadowed or diminished in any way in comparison to the other entity's trademark. Approval of any such dual use of Southern University's trademarks will be limited to instances where there is a compelling institutional priority for allowing such a use.
Southern University's trademarks may not be used in any manner that suggests or implies it endorses other organizations, companies, products, services, political parties or views, or religious organizations and beliefs.
Southern University's trademarks may not be used in any way that discriminates or implies discrimination against any person or groups based on age, ancestry, belief, color, creed, disability, national origin, race, religion, sex, sexual orientation or veteran status, or in any other way that would be a violation of Southern University's anti-discrimination policies or practices.
No one other than the SUS may claim copyright or trademark rights or seek to register a design that uses Southern University trademarks.
All uses of Southern University trademarks on products will incorporate trademark designation symbols (i.e. ® or ™).
Southern University will not approve the use of its trademarks in connection with products or designs that present an unacceptable risk of liability or could be harmful to the mission or image of the institution. Some of these include, but are not limited to the following:
- Products that could be used to injure or kill;
- Alcohol products;
- Tobacco-related products;
- Illegal drug-related products;
- Sexually suggestive products or language;
- Art depicting or implying the use or endorsement of:
- Illegal drugs;
- Tobacco products;
- Firearms or other weapons;
- Racist, sexist, hateful, demeaning or degrading language or statements;
- Sexual acts; or
- Statements impugning other universities
Southern University will not approve the use of its trademarks on any product or design that may violate National Collegiate Athletic Association (NCAA) rules and regulations.
Designs incorporating jersey numbers, except on authentic or replica merchandise, photos or any likeness of a current student-athlete, names of student-athletes, or nicknames of student-athletes, will be evaluated on a case-by-case basis subject to all NCAA rules and regulations.
Approval process for use of Southern University Trademarks for Internal Consumption
1. Begin the process early to allow sufficient time for review.
2. Complete the internal request describing the project, the design you want to use, and quote from the vendor you want to produce the items (SUS Licensing Internal Request Form).
3. E-mail the completed request form, artwork intended for use, and a quote from the vendor to Linda A. Antoine, director of Purchasing, at email@example.com, to begin the review process.
4. After the review has been completed, we will e-mail a scanned copy of the form to the requestor and vendor contact confirming if it has been approved as shown, if any changes are required, or if the request has been denied along with an explanation.
Approval to use a Southern University trademark (for example on a T-shirt) does not constitute approval to use the trademark again, or in connection with any other item, or to change the design in any way.
Approval process for Use of Southern University Trademarks for Sponsorships:
1. Begin the process early to allow sufficient time for review.
2. Complete the sponsorship request form describing the sponsorship activity, sponsor/outside organization involved,
and which University mark(s) are being requested for use (Sponsorship Request Form).
3. E-mail the completed request form, and artwork intended use to Linda A. Antoine at firstname.lastname@example.org to begin the review process.
4. After the review has been completed, we will e-mail scanned copy of the form to the requestor and sponsor contact
confirming the request has been approved as shown, if any changes are required, or if the request has been denied along with an explanation.
Approval to use a Southern University trademark for any project does not constitute approval to use the trademark again, or in connection with any other item, or to change the design in any way.