|Frequently Asked Questions (FAQs) |
Why does SU care who uses its trademarks or how?
The SUS must control and monitor the use of its trademarks or risk losing its rights to use them as unique identifiers of Southern University. The SUS has a compelling interest in controlling the use of its trademarks for other reasons as well. These include, but are not limited to:
- Protecting Southern University's name and ensuring that its use, across all units of the University, is compatible with Southern University's goodwill and reputation;
- Ensuring that any products or services that bear Southern University trademarks are of high quality and are used only in connection with products and services with which the institution has chosen to be identified;
- Preventing misleading or inaccurate portrayals of Southern University's relationship to others or to activities, and preventing others from taking advantage of the goodwill the institution has developed which is symbolized by its trademarks; and
- Ensuring that products and services bearing Southern University's trademarks protect the integrity and reputation of the institution, maintain and build upon the goodwill of the institution, and promote support for and increase awareness of the institution, its mission and goals.
What is a trademark or service mark?
A trademark is a word, phrase, symbol or design, or a combination of words, phrases, symbols or designs, that identifies and distinguishes the source of the goods of one party from those of others.
A service mark is the same as a trademark, except that it identifies and distinguishes the source of a service rather than a product. Throughout this website, the terms "trademark" and "mark" refer to both trademarks and service marks.
Rights over a mark can be established by the legitimate use of the mark without filing for registration of the mark. However, there are advantages of owning a federal trademark registration:
- It serves as constructive notice to the public of your claim of ownership of the
- It provides a legal presumption of the registrant's ownership of the mark and
maintains your exclusive right to use the mark nationwide on or in connection
with the good and/or services (classes) you list in the registration.
- It gives you the ability to bring an action concerning the mark in federal court.
- It forms the basis for obtaining registration in foreign countries.
- It prevents importation of infringing foreign goods.
When can I use the trademark symbols TM, SM and ®?
Any time you claim rights in a mark, you may use the ™ (trademark) or "SM" (service mark) designation to alert the public to your claim. However, you may use the federal registration symbol "®" only after the USPTO actually registers a mark, and not while an application is pending. Also, you may use the registration symbol with the mark only on or in connection with the goods and/or services listed in the federal trademark registration.
Who needs a license?
Licenses must be obtained for the use of any Southern University trademarks, images, or photographs used on any packaging (including hangtags, stickers), signage, or products sold to the general public or to campus departments and organizations. In addition, promotional licenses must be obtained by companies or organizations wanting to associate with the University through use of its trademarks.
What is a license to produce Southern University products?
A license to produce Southern University products is an agreement that is formed between the University, its licensing agent, CLC, and the company producing products bearing the marks of Southern University.
Who qualifies as a licensee?
A licensee is any company producing goods and who would like to add Southern University trademarks/logos to the value of the product that has been created.
Who can enter into a licensing agreement with Southern University?
Anyone who wishes to obtain a license to produce products bearing Southern University trademarks must submit a licensing application.
How do I start the licensing process with Southern University?
To obtain a licensing application, visit CLC's website a www.clc.com. Mouse over to "Licensing info" on the homepage and click "Application Process" to download an application. You can also visit the CLC website to obtain answers to frequently asked licensing questions. View the "Contact Information" page on this site to see additional CLC contact information.
What is the licensing process?
Southern University Trademark & Licensing evaluates each product idea, and the office must grant approval of the completed product and designs before any merchandise can be produced for retail sale. This process ensures that every product bearing the marks of Southern University will be of a high quality, and protects all parties, including the University from future liability.
How can you obtain a license?
To obtain a license to produce Southern University products, you must complete a licensing agreement with Southern University's licensing agent, CLC, also known as Collegiate Licensing Company. You can contact CLC by telephone at 770-956-0520, or by visiting them at www.clc.com.
How does Southern University respond to trademark infringement?
Southern University aggressively pursues infringers through legal channels, including, but not restricted to: letters of "cease and desist" and lawsuits. Suspected trademark infringement should be reported immediately to the SUS Trademark & Licensing. Please include the URL if the image has been used on the Internet.
What is the process for completion of the Southern University Internal Request Form?
Complete the Southern University Internal Request Form and submit it to the Southern University Baton Rouge Purchasing Department with a purchase requisition, quotes, and design. After Purchasing completes processing the Internal Request Form, it will be forwarded to the Trademark and Licensing Section in the Office of the President of the Southern University System. Thereafter, the Purchasing Department will notify you after final approval/denial.
What is the Collegiate Licensing Company?
The Collegiate Licensing Company is the licensing representative/agent for Southern University. As the University's representative, CLC is responsible for administering the licensing program, including processing licensing applications, collecting royalty payments, enforcing trademarks, and pursuing new market opportunities for the University.
If you are interested in obtaining additional information concerning licensing, royalty rates, and procedures within the United States and its territories and possessions, please contact Southern University's licensing agent:
The Collegiate Licensing Company - an IMG Company
1075 Peachtree Street, Suite 3300
Atlanta, GA 30309
Fax: 770-955-4491Web site: www.clc.com
If you are interested in obtaining additional information concerning licensing, royalty rates, and procedures outside of the United States and its territories and possessions, please contact Southern University's International licensing agent:
1075 Peachtree Street, Suite 3300
Atlanta, GA 30309
If you are interested in obtaining information concerning licensing, royalty rates, and procedures for video and still images, please contact Southern University licensing agent for those categories:
Collegiate ImagesMelissa Moriarty13450 Sunrise Boulevard, Suite 170Sunrise, FL 33323Phone: 954-343-8000Fax: 954-343-8001Web site: www.collegiateimages.com
If you would like further information concerning Southern University trademark licensing, please contact:
Byron C. Williams
SUS Trademark & Licensing
J.S. Clark Administration Building, 4th Floor
Baton Rouge, LA 70813
Akilah M. Ali
SUS Trademark & Licensing, Assistant
J. S. Clark Administration Building, 4th Floor
Baton Rouge, LA 70813