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Southern University System

News & Media

Southern University...Today, Always - Monday, March 1, 2010

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On February 26, 2010, Southern University officially launched its SU...Today, Always campaign.The target audience includes, but is not limited to, Louisiana State Legislators, Louisiana Board of Regents, Southern University alumni, faculty, students, staff, stakeholders, and supporters.Main objectives include:

~ Raise awareness and appreciation of the system's contributions to residents, communities, regions and the state as a whole.

~Strengthen advocacy efforts for the system among the state's top government officials, legislators, alumni, business leaders and key influencers.

~ Promote the message of Southern University to every corner of the State of Louisiana and to mount a very aggressive defense of our System during the 2010 Regular Session of the Louisiana Legislature.

A broad media "push" strategy will be implemented to enhance the system's advocacy efforts.A variety of public relations initiatives will be utilized to achieve the overall goal.The timing of the campaign is designed to coincide with the start of the 2010 legislative session, so that as legislators are deliberating over critical issues relative to the SU System, they will consistently see the positive messages relayed through the Southern University...Today, Always campaign.

For more information on the campaign, contact Katara Williams at 225-317-3261 or to support the campaign, contact the Office of Alumni Affairs at 225-771-4200.

(click view document link above to view campaign brochure)