Southern University System
News & Media
Bayou Classic signs extension with NBC Sports Group for next three years - Thursday, April 11, 2013
The Bayou Classic team announced April 11, 2013, that the 40th Annual
Bayou Classic will be broadcast on NBC nationally. The agreement between
The Bayou Classic and NBC Sports Group extends the national broadcast
on NBC through the 2015 contest.
NBC Sports Group has been the
home of The Bayou Classic since 1991. Last year, the
nationally-televised edition of the 39 th Annual Bayou Classic saw a 19
percent rating increase.
In addition to the national broadcast,
the contest will also be available on-demand at Hulu.com and NBC Sports
Network will work with the 12 regional sports networks to re-air the
game allowing The Bayou Classic to reach 50 million+ homes.
landscape of television sports is changing and it is important to us
that The Bayou Classic continue to be an integral part of that
landscape," said Dottie Belletto, president of New Orleans Convention
Companies, Inc., the management firm of The 40th Annual Bayou Classic.
"This match of two HBCUs represents an important tradition within the
community that we hope to continue for many years to come, and thanks to
NBC Sports Group, we’ll be able to see that come to fruition for an
additional two years."
The Bayou Classic was represented in
contract talks by Jeffrey Cokin, president of Cokin Communications, who
negotiated the deal with NBC Sports Group.
"The insights and
experience of Jeffrey Cokin have been key to achieving this new contract
with NBC Sports Group," added Belletto. "The Thanksgiving weekend,
national time slot on NBC is important to building the tradition of our
game and the Bayou Classic brand."