Vice Chancellor for Enrollment Management

JOB DESCRIPTION

Southern University is a comprehensive institution offering four-year, graduate, professional, and doctorate degree programs, fully accredited by the Southern Association of Colleges and Schools (SACS). The University today is part of the only historically black Land Grant university system in the United States.

The university is part of the only Historically Black College and University system in the United States and offers bachelor’s degrees in 33 areas as well as 23 masters’, five doctoral degrees and has a student population of over 7,000. 

Southern University and A&M College seeks an experienced leader, with a demonstrated record of success, to serve as the next Vice Chancellor for Enrollment Management. Reporting to the Chancellor and serving as an integral member of the Executive Cabinet, this strategic leader will work collaboratively with the Divisions’ of Academic Affairs, Student Affairs, Finance and Administration, Institutional Research and key university stakeholders to focus on the mission of the university and its strategic initiatives. This critical role, coupled with strong academic programs and an enriched student experience, will become a driver to meet and exceed the university’s enrollment goals. 

As the senior enrollment officer, the Vice Chancellor for Enrollment Management has the responsibility for creating, articulating and employing a comprehensive enrollment management plan that focuses on recruitment, retention, progression and completion. This position requires a visionary leader with broad knowledge of local, regional and national trends facing critical enrollment functions in higher education and must be a self-starter and possess the ability to effectively supervise, manage, motivate and coach team members. 

The Vice Chancellor of Enrollment Management will lead a team of enrollment including the Director of Admissions, Director of Recruitment, Director of Student Financial Aid, Executive Director of the Center for Student Success, Executive Director of Pre-College Programs and Dual Enrollment.  

The successful candidate will have:

• Progressive and successful experience in higher education enrollment management, including recruitment, admission, retention and marketing for undergraduate and graduate audiences, and online and in person programs. 
• Proficiency in enrollment planning and forecasting.  
• Superior personnel management and leadership skills, including experience developing, leading, and coaching high performing, customer-facing teams.
• Proactive leadership skills, with strong acumen in fostering teamwork and mentoring staff to fully develop their professional abilities.
• Successful track record of budget development experience and budget management.
• Outstanding interpersonal skills with a highly collaborative and collegial professional approach.
• Strong understanding of current technologies impacting enrollment and how to apply them to drive enrollment performance.
• Strategic orientation with demonstrated ability to evaluate and interpret complex data
• Innovative and creative approaches to problem solving, with an ability to ask the right questions 
• Rigorous analytical approach and commitment to data-informed decision making.
• Exceptional knowledge of the use of social media for enrollment purposes. 
• A proven record of increasing enrollment through strategic planning and execution; excellent verbal and written communication skills
• Demonstrated success in managing a multifaceted enrollment operation
• Proven effectiveness and expertise in strategic enrollment management and change management
• Ability to lead the enrollment management organization with vision, creativity, and humility
• Entrepreneurial outlook and eye to new possibilities and emerging challenges
• Ability to build and motivate a highly effective, professional, and cohesive team
• Demonstrated ability to lead organizational change to respond to the evolving needs in higher education
• Ability to lead at the strategic level while engaging in day- to-day management as needed
• Ability to produce forward-looking, transparent strategic plans and budgets that link expenditures to outcomes
• Ability to assess the effectiveness of how recruitment and financial aid funds are employed to achieve enrollment goals
• Awareness of qualitative context when preparing various plans and reports
• Proven success at harnessing technology in inventive and productive ways so as to increase access, reach and efficiency
• Ability to effectively deploy a financial aid strategy that is based on analysis and continuous assessment
• Sense of urgency and engagement; commitment to results; integrity, candor, optimism, confidence, and excitement about change

Essential Job Duties

• Demonstrated skill and ability in providing leadership and taking initiative in enrollment strategy development.
• Provide institutional enrollment management leadership throughout the student life cycle, including student recruitment, retention, and completion.     
• Supervise, motivate, and coach a team of enrollment professionals to achieve enrollment targets.
• Work collaboratively with Institutional Research & Planning to develop market demand analyses and enrollment forecasts for each academic college/program (on-ground, online and hybrid), and revise forecasts each semester.
• Develop and implement enrollment strategies and annual plans to meet institutional priorities as defined by the university’s mission, Strategic Plan, Strategic Enrollment Plan, and institutional goals.
• Work in conjunction with the university’s marketing team to produce a comprehensive and effective marketing plan for student recruitment and enrollment.
• Manage a comprehensive, multi-faceted student recruitment communications plan.
• Collaborate with campus offices to fully leverage student management systems’ capabilities to recruit and enroll students.
• Convene regular meetings with senior campus leaders to evaluate enrollment results and goals, assess future enrollment projections, and collaboratively determine needed changes to ensure enrollment targets are met.
• Identify and employ enrollment best practices and technologies in higher education recruitment and marketing to drive enrollment growth
• Obtain, analyze, and utilize relevant primary and secondary data to inform planning, decision making, and management practice. 
• Provide leadership and a strategic approach for the Office of Enrollment Management. 
• Advise Chancellor and Senior Cabinet Members with updates on the trajectory of Enrollment. 
• Familiarity and demonstrated use of Banner 9.0 application and other technologies to meet divisional and institutional needs. 

Required Education and Experience

• Master’s Degree required from an accredited institution
• A minimum of 5 years experience in enrollment management and/or closely related fields, three years of which must have been in a supervisory capacity.  
• Demonstrably outstanding written and verbal communications.
• Strong familiarity with student information systems and customer relationship management solutions. 
• Superior skills in analyzing and interpreting enrollment data.

Preferred Education and Experience

• Doctorate in Higher Education, Student Services, Business or related field is highly desired.

In compliance with Title IX of the Education Amendments of 1972, Title VI and VII of the Civil Rights Act of 1964, Section 504 of the Rehabilitation Act of 1973, and other federal, state, and local laws, Southern University and A&M College forbids discriminating or harassing conduct that is based on an individual's race, color, religion, sex, ethnicity, national origin or ancestry, age, physical or mental disability, sexual orientation, gender identity, gender expression, genetic information, veteran or military status, membership in Uniformed Services, and all other categories protected by applicable state and federal laws. This commitment applies but is not limited to decisions made with respect to hiring and promotion, the administration educational programs and policies, scholarship and loan programs, and athletic or other College administered programs. Discriminatory acts of any kind are strictly forbidden.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.