Social Media Coordinator
Social Media Coordinator | Salary Range: $42,000 - $44,000 | Application Deadline: October 30, 2025
Job Description:
The Social Media Coordinator will lead the development and execution of social media and digital marketing strategies to promote student recruitment and enrollment initiatives at Southern University and A&M College. This position supports the Office of Enrollment Management by engaging prospective students and key audiences through impactful storytelling, digital advertising, and strategic content creation that reflects Southern University’s unique mission and brand.
The ideal candidate will be a creative digital communicator who can effectively coordinate with admissions, financial aid, and academic departments to elevate the University’s visibility, attract high-quality applicants, and increase yield through compelling and targeted campaigns.
- Manage Southern University’s Social Media for Enrollment.
- Implement and refine a social media strategy focused on recruitment goals and student engagement trends
- Serve as a digital brand ambassador by managing daily interactions across platforms (Instagram, TikTok, Facebook, LinkedIn, X/Twitter, and YouTube)
- Ensure consistency of the University’s voice and brand identity across all enrollment-related social platforms
- Create and curate original, multimedia content (videos, graphics, student testimonials, campus highlights, etc.) to engage prospective and admitted students
- Stay informed of evolving social media trends, tools, and platform updates to ensure strategic responsiveness
- Track performance metrics weekly, evaluate analytics, and produce monthly reports aligned with engagement and conversion goals
- Serve as a coach/resource for department-level social media contributors to ensure best practices and brand consistency
- Assist with special events, open houses, and recruitment initiatives, including on-site content capture and promotion
- Design and launch social media advertising campaigns using Facebook Ads Manager, TikTok Ads, and other digital platforms
- Collaborative with digital marketing staff to plan and optimize enrollment-focused paid media (PPC, display, and retargeting
- Conduct keyword and audience research to inform blog content and increase organic search reach
- Develop a library of student-focused content that supports enrollment conversion funnels
- Track performance and ROI of advertising efforts, monitor budget and reconcile marketing expenses
- Support university-wide digital campaigns as needed, especially those linked to recruitment, financial aid or retention.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- At least 1-2 years of experience in social media management or digital marketing, preferably in a higher education setting
- Experience with analytics tools and creative software is strongly preferred
How to Apply:
Interested applicants must complete a Southern University employment Application. External applicants can apply here.
Current Southern University employees should apply here.
Point of Contact:
Dr. Anthony Jackson
Vice Chancellor of Enrollment Management
A criminal background check and reference verification are required.
EEO/ADA Statement: The Southern University System complies with Title IX of the Education Amendments of 1972, Title VI and VII of the Civil Rights Act of 1964, Section 504 of the Rehabilitation Act of 1973, and other federal, state, and local laws. Southern University and A&M College forbids discriminating or harassing conduct that is based on an individual’s race, color, religion, sex, ethnicity, national origin or ancestry, age, physical or mental disability, sexual orientation, gender identity, gender expression, genetic information, veteran or military status, membership in uniformed services, and all other categories protected by applicable federal and state laws. This commitment applies but is not limited to decisions concerning hiring and promotion, the administration of educational programs and policies, scholarship and loan programs, and athletic or other college-administered programs. Discriminatory acts of any kind are strictly forbidden.